Benefit’s Roller Lash is described as being a super-curling and lifting mascara, and is billed as being ‘a curl’s best friend’. What makes Roller Lash so innovative is its ‘Hook n’ Roll’ brush which has custom-designed hooks to help catch, lift and curl every single lash. The formulation is supposedly ‘lightweight’ and is able to hold a curl for up to 12 hours. The brush is definitely unique to any other mascara I’ve tried although interestingly enough, Maybelline’s new Lash Sensational Mascara’s wand is very, very similar although there are no hooks on the wand like Roller Lash. ...

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